Inkholic Enterprises launches its online store
22 March 2018, Mumbai : There is a growing trend of IIT-graduates, Engineers, MBAs from premier B-Schools venturing into online t-shirt business. Inkholic is a apparel brand which is founded by two electronic engineers. The point in case is Deepak Kapure (a PG marketing guy) Mandar Malvadkar (systematic operational person) both are electronics engineers from Mumbai University. These engineers, who had been engaged in part-time t-shirt business during college days, set up Inkholic Enterprises in Navi Mumbai, to manufacture a wide range of t-shirts, casual wear and other fashion merchandises after quitting their reputed jobs.
Inkholic Enterprises was in the news as they have planned to launch their e-commerce website http://shop.inkholic.in on 18th March 2018 ā Gudipadva (an auspicious Hindu new year). The ecommerce site offers complete range of t-shirts and other fashion merchandises online, of course in line with the current trends in the fashion/garment/apparel market. To celebrate the news, Inkholic will offer free shipping and exclusive 20% discount till next month.
āThe website is currently selling graphic t-shirts along with their new concept t-shirt ā āPic Pocketā which consist of graphic printed pocket on regular t-shirt. Inkholic will also increase product line to Polo T-shirts, Hoodies, Joggers, Shorts and Jerseys very soon,ā reveals Deepak.
āNot to be afraid of the concept āPic Pocketā! It is a concept of fashion in which only pocket portion of the t-shirt would be printed with attractive graphicsā says Deepak.
āThe new website is being launched for retail sales as per existing customersā personal requirements. The website allows customers to buy t-shirts online at a single click at very affordable pricing. The website is providing holistic e-commerce experience to the customers. There are two options: Customers can buy single piece based on the variety of available designs in which case fabric type is fixed; or they have the option of contacting on bulk orders tab in case they have custom made requirement in terms of order quantity, design selection and fabric type,ā he explains.
Inkholic Enterprise has expertise in T-shirt manufacturing and printing. The company has the capability to entertain orders ranging from 1 piece to any numbers since they have all the in-house facilities. āWe have garment manufacturing and printing facility in-house. We have carousal t-shirt screen printing machine for bulk quantity upto A-3 size print area. And bigger size print area and for small quantity orders, we get the t-shirts printed by sublimation or DTG digital printing which we outsource. We also have in-house graphic designers in addition freelancers who create innovative designs as per customersā needs,ā he adds further.
Being an electronic engineer, having over 8 yearsā experience in t-shirt business, Deepak agrees that screen printing is best option for bulk order printing and sublimation and DTG digital printing is good for short run orders. āIf A3 size job printing costs about Rs.20, same will cost me Rs.100-150 by DTG digital and Rs.30-40 by sublimation, depending on the colours. By screen printing it is virtually impossible to print just one piece and digital is the only option. So when it comes to garment decoration, all types of printing technology is needed to meets customersā needs.ā
āAlthough we are based out of New Mumbai, we have customers all over India and we are also eying export market as well. Recently we had executed an order for a customer in Thailand and Australia. That is the advantage of online business,ā he concludes.
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Know Your T-Shirt
A T-shirt (or t shirt, or tee) is an apparel Ā named after the T shape of its appearance. It normally has half sleeves and a round neckline sometimes referred as a crew neck, which lacks a collar. T-shirts are generally made of cotton mostly combed cotton.
Combed cottonĀ is a kind ofĀ cottonĀ that has beenĀ combedĀ to make the yarn stronger and softer. TheĀ combingĀ process also rids the batch of shorter fibers and impurities, which results in a finer, stronger and more compactĀ cotton. While Regular cotton made from the cotton plant is developed using cellulose with a thin coating of wax. This creates a thin cotton fiber that is similar to a hollow tube, much like a straw. Basic cotton fiber is used to make things such as shirts, pants and other clothes.
T-shirtsĀ are typically made of cotton jersey knit, it has a distinctively pliable texture compared to shirts made of woven cloth.Ā Most modern versions have a body made from a continuously woven tube, produced on aĀ circular loom, such that the torso has no side seams. TheĀ manufacture of T-shirtsĀ has become highly automated and may include cutting fabric with aĀ laserĀ or aĀ water jet.
The T-shirt evolved fromĀ undergarmentsĀ used in the 19th century and, in the mid-20th century, transitioned from undergarment in US Navy to general-use casual clothing. The T-shirt was easily fitted, easily cleaned, and inexpensive, and for those reasons it became the shirt of choice for young boys. The wordĀ T-shirt became part of American English by the 1920s, and appeared in theĀ Merriam-Webster Dictionary. In the 1960s, printed T-shirts gained popularity for self-expression as well for advertisements, protests, and souvenirs.
Current versions are available in many different patterns, prints and fabrics, and styles include crew-neck, Henley neck, V-neck shirts. T-shirts are among the most worn garments of clothing used today. More than a Billion T-shirts are produced worldwide per annum. T-shirts are especially popular with branding for companies or merchandise too. Now many merchants are sellingĀ online t-shirtsĀ in india.